In 2012, we set out to create a better way for marketing professionals to source tools they need to support their brands’ retail channels and in the field.

After years of sourcing and procurement in the beverage industry, when our colleagues would branch out to launch new brands, they would naturally come to us and ask:

“Where do I go to get ______?” or “What do I need for ______?”

What began as a modest game of connecting the dots quickly became a mission to improve how organizations buy and manage their brands’ merchandise.

Inefficiencies in merchandise procurement and fulfillment will rapidly deprive your business of the brand building resources it needs to grow. For marketing departments focused on the new product development and customer acquisition, navigating the merchandise supply chain within an organization is time intensive and a distraction from your core mission.

At the Foundry, we work as an extension of your team, serving as your merchandise expert to streamline brand delivery so you don’t have to. We identify the best way to source your merchandise and navigate you through the complexities of the merchandise supply chain, saving you the valuable time and money you need to build your brand.